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Real-World Examples of Social Media Measurement with Jason Falls [Interview]
This is the first in a series of interviews I am conducting in partnership with Content Marketing World and my online radio show, Content Marketing 360. Content Marketing 360 Radio Show was designed to...
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Developing Your Pillars of Content with Robert Rose [Interview]
Robert Rose is one of those marketing professionals who really makes you think just a little bit differently. Robert and I met for the first time when we sat next to each other on the bus returning to...
View ArticleAn In-Depth Look at How to Create and Use B2B Buyer Personas with Ardath Albee
After seeing Ardath present her smart, insightful content at Content Marketing World ’11, I was very excited to get the chance to do this interview with her for Content Marketing 360 Radio Show. Ardath...
View Article4 Metrics Every Content Marketer Needs to Measure: Interview with Jay Baer
You can only manage what you measure. Setting your content up for success means understanding what you want it to actually achieve before you implement. To tackle the content measurement conversation,...
View ArticleUnderstand Your Content Marketing Math with Jay Baer
This the second installment of my interview with Jay Baer, Convince & Convert, on Content Marketing 360 Radio Show. In my previous post, Jay shared “4 Metrics Every Content Marketer Needs To...
View ArticleHow to Avoid the Content Marketing Strategy Trap: An Interview with Scott Abel
Two things I know for sure: 1) As a company grows, there is a tendency to segment departments into silos and 2) interviewing Scott Abel for Content Marketing 360 Radio Show was a real hoot! Having the...
View ArticleHow to Let Go of ‘Shiny Object Syndrome’ in Content Marketing: Conversation...
With so many options to create and share content, the process of integrating content marketing into your organization can feel pretty overwhelming. Getting past the overwhelm and into smart strategy...
View ArticleHow to Truly Develop Content that Supports the Sales Process: Interview with...
Earlier this week, I shared part of my conversation with Melissa Harrison, Allée Creative, on advice and tips on how to get organized and focused with your content marketing plan. When you want to...
View ArticleWhy You Need to Consider Professional Voice-Over In Your Content Marketing:...
Innovations in technology have enabled companies of all sizes and budgets to present content in ways that were only available to specific media organizations in the past. The traditional newspaper can...
View ArticleNo-Excuses Content Marketing with Marcus Sheridan [Interview]
Like so many content marketers, I learned about Marcus Sheridan last year at Content Marketing World. I was fortunate to sit in on his breakout session and experience the triple threat of Marcus: great...
View ArticleDevelop A Content Marketing Culture Across Your Entire Organization
Successfully developing a content marketing culture, not just within your marketing team but, across your organization requires planning, process and workflow. Creating certain documents with key...
View ArticleManufacturing: Buyers Are On Social Media, Are You?
For years manufacturing firms grew simply by producing good quality, differentiated products. As a result, the sales function was fairly straightforward albeit passive: salespeople called on their...
View ArticleBudget Shifts Happen. How Can You Be Prepared?
As marketing operation managers a big part of your role is defining and managing the budget for your marketing initiatives. Too often changes occur after the budget is in place that requires you to...
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The Most Important Next Hire On Your Marketing Team
We are more than halfway through 2018 and content marketing as an industry and practice is now a standard marketing method for companies, both B2B and B2C. As a matter of fact, according to the 2018...
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The 2 Documents Necessary to Becoming Customer Centric
There seems to be a very disturbing trend happening among many B2B marketing organizations. The idea of working towards a more customer centric approach has become a popular concept among marketing...
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How to Move from Inside-Out to Outside-In Marketing: Lessons in Customer...
As we discussed in part 3 of this series, even the largest and oldest companies are facing a new B2B selling environment where “old school” marketing and sales just doesn’t work anymore. Instead of...
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How to Move from Inside-Out to Outside-In Marketing
As we discussed in part 3 of this series, even the largest and oldest companies are facing a new B2B selling environment where “old school” marketing and sales just doesn’t work anymore. Instead of...
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